SAM stands for ‘simply about music’...and it is. SAM is a variety hits format that plays a wide mix of songs, including Sting, Bon Jovi, Bruce Springsteen, Foo Fighters, Billy Joel and The Eagles. What makes SAM special is its unpredictability - you never know what you'll hear next! SAM doesn't have an airstaff of DJs. But the voice of SAM is clever and upbeat - then it's back to the music. Also, the name SAM is very flexible. So, you can call your station whatever you choose, like The River, Fred…or SAM.

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